Led a streaming-platform concept to reposition a paused Diversity & Inclusion course, balancing enhancement, accessibility, and delivery within Storyline.
During the prototype stage of a Diversity and Inclusion course for a large production company, the project was paused following an unforeseen change in the client’s business model.
As a result, the initial theme park concept was no longer aligned with expectations, as shown in the video below. Feedback indicated it felt too standard and required a new direction.
The initial concept had evolved from a previous vendor’s approach, using a theme-park setting where individual characters shared different diversity and inclusion stories across the organisation.
With the project paused and production time already invested, the challenge was to return to the storyboard and pitch two new conceptual routes that:
Given the lost production time, it was essential that the revised concepts were clear, confident, and persuasive, enabling quick client alignment and sign-off.
Working in parallel with a pre-sales designer, I was responsible for owning and designing one of the two new concept routes.
Based on my design and development expertise, I led the documentary / streaming-platform concept, with the following goals and constraints:
My approach balanced early collaboration, visual exploration, and development-led decision making:
Given limited time, I intentionally focused on two elements that would most effectively sell the concept:
I introduced a lightweight personalisation feature (learner thumbnail and display name) to immediately signal a shift toward a streaming-platform experience. This was designed specifically with implementation in mind, knowing it would help communicate both creative ambition and technical feasibility.
I included a dedicated custom animation screen to explicitly demonstrate how enhanced motion and rigorous accessibility could co-exist, reinforcing that accessibility was a considered design feature, not a limitation.
The client selected the concept route I designed, allowing the project to move forward, after being paused, and enter a new prototype phase.
The revised concept successfully repositioned the course following the client’s pivot request, providing a clearer and more confident direction that balanced enhancement, neutrality, and accessibility.
Approval of the new concept re-established momentum at a critical development stage, helped rebuild client confidence, and supported ongoing discussions around expanding the relationship into further work.
